The biggest contemporary art fair In London’s art calendar hits its 12th edition. Frieze London, the leading international contemporary art fair, takes place in London’s Regent’s Park from 15–18 October 2014.
Frieze fair brings 162 of the world’s leading contemporary galleries to the UK and exhibitors from 25 countries.
For the third year Frieze Masters, the sister fair dedicated to art from ancient to modern, will coincide with the contemporary fair. Together the two fairs create a focus for as broad as possible an international art audience.Housed in a bespoke temporary structure, this year Frieze London is designed by Universal Design Studio, who will introduce a series of changes to the fair; a new layout and a focus on the public spaces, using contrast, texture and tone.
Last year, Frieze Masters opened for the first time alongside Frieze London. Frieze Masters sells work from the classical age to the year 2000, featuring 130 galleries. Unlike other traditional fairs around Europe, it seeks to explore the old through the lens of the new. It was incredibly well-received. Indeed, it was a huge success with an emphasis on elegant, contemporary curation. The number of galleries wishing to participate in Frieze Masters has doubled this year.
This year there is an introduction of ‘Live’, a new gallery section at Frieze London for ambitious, active or performance-based installations.‘Live’ will feature six selected galleries who will show works specially conceived for Frieze alongside the re-staging of a number of significant historical pieces.These works will be integrated with the architecture of Frieze London; staged both on gallery stands and in public spaces throughout the fair. ‘Live’ is sup- ported by Alexander McQueen, the Associate Sponsor of Frieze London.
Frieze art fair
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